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Alternative announces addition of Jeff Underdahl as Vice President of Technical Sales & Product Innovation

12 / 30 / 2014

Underdahl will help Alternative continue to grow its software solutions for manufacturers and distributors

December 30, 2014 – Aliso Viejo, CA: Alternative Technology Solutions, the leading ERP and CRM solution and service provider that brings the best of the cloud to manufacturers, today announced it has expanded its leadership team with the addition of Jeff Underdahl as Vice President, Technical Sales & Product Innovation.

“A key way that we’re bringing the best of the cloud to manufacturers is by building and delivering software solutions that solve challenges around quoting, service, and visibility,” said Vivian Keena, Alternative CEO. “With Jeff on board, we’re looking to accelerate our go-forward product strategy.”

Underdahl’s background includes over 15 years in Enterprise Resource Planning software, most recently directing a team of Solutions Engineers to design software solutions that met manufacturing and distribution customers’ specific needs.

“Bringing someone like Jeff to the team will help Alternative substantially elevate its products, messaging, and selling,” said Aaron Korsen, Alternative EVP Sales & Marketing. “More importantly, Jeff will help us better understand our customers’ needs so that we can build the solutions and functionality that makes them more competitive.”

“It’s exciting to come on board with a company that’s focused on constantly finding new, faster ways to leverage technology,” said Underdahl. “In addition to looking forward to working with our product development and consulting teams to continue improving our solutions and their delivery, I’m most looking forward to working with Alternative’s customers to uncover new ways we can help them leverage the cloud to be more successful.”

With end-user usability and effectiveness a key goal for Alternative, Underdahl’s addition sets the stage for continued success in bringing the best of the cloud to customers with solutions and services that meet real-life business challenges. “The differentiator with Alternative’s solutions is that they’re built specifically with manufacturers and distributors in mind,” explains Keena. “There are many other solutions have that follow more of a ‘one size fits most’ mentality, where as Alternative starts with the end user and builds from there. Jeff will help us continue to keep the customer foremost in our minds as we develop and enhance our solution offerings.”

About Alternative Technology Solutions
Alternative Technology Solutions, Inc. brings the best of the cloud to manufacturers and distributors through solutions and services that help companies work smarter and faster. Headquartered in Aliso Viejo, CA, the company also has offices in Boston, Chicago, Indianapolis, and Monterrey, Mexico. Alternative is a two-time Inc. fastest-growing company, was highlighted on CIO Review’s annual list of Most Promising Manufacturing Tech Solution Providers, and was a Silver Stevie Award Honoree.

For more information, visit http://alttechpartners.com.


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